Founded in 1994 and listed on the Hong Kong Stock Exchange in 2016 (stock code: 03306), JIANGNANBUYI is designer group in China and is headquartered in Hangzhou, China. We design and sell fashion apparel, footwear, accessories and home products under a portfolio of brands including JNBY (women’s wear), CROQUIS (men's wear), jnby by JNBY (kids' wear), LESS (women's wear), POMME DE TERRE (kids’ wear), JNBYHOME (lifestyle) and A PERSONAL NOTE 73 (men’s wear). Operating under the Group's brand philosophy, “Just Naturally Be Yourself,” our brands focus on a unique group of consumers and feature unique design identities. Our diverse and segmented brand portfolio allows us to offer products and services to consumers from across most age groups.

 Also, we have continued to launch new consumer scenarios or products, including "Box " and JIANGNANBUYI PLUS (multi-brand collection stores), to provide consumers with more value-added services. By June 30, 2023, we have 1,990 stores worldwide, including 1,971 stores in China’s Mainland, Hong Kong,China and Taiwan,China , the rest are distributed in nine countries (Japan, Australia, etc.).Holding to the corporate mission of “Better Design, Better Life” and the corporate values of Innovation, Execution, Exploration, Diversity, Growth, JIANGNANBUYI is dedicated to building a living environment that brims with artistic feeling. Our brands allow consumers to have more fun with diversified art design products and experience a better, artistic life.

We firmly believe that art can create a better life (thus our philosophy, Better Design, Better Life). Taking life as a cloth and design as a brush, we pay tribute to the classics, record the present and look forward to the future through artistic design. We have been exploring and enriching people’s contemporary lifestyles and have become a generator of artistic lifestyles, which has been our goal since the very beginning. In the dream of better life, we are always striving to create more value for our employees, contemporary designers, partners, industry, government departments and the public over the long run. We explain our philosophy through three key concepts: Art, Culture and Responsibilities, but our thinking and exploration are not limited to these ideas. There is A Chinese saying “The greatest virtue is like water, nurturing all things without competing with them.” This is also what we are striving for. While we have a long way to go, we fortunately have many companions, including you.