JNBY established the Sesame Lab in 2021 to improve fabric utilization and reduce fabric waste. The Sesame Lab is dedicated to re-imagining, reusing, and recreating all reusable fabrics. While improving our forward-thinking design and R&D capabilities, we aim to develop a sustainable fashion model that is unique to JNBY.
The Sesame Lab designs and creates dolls, ornaments, accessories, bags, and other lifestyle artworks from waste daily stock fabrics, recreating and maximizing the value of each unused fabric. The innovative products thus developed have been used internally and in JNBY’s stores nationwide, and new products with both aesthetic and functional value have been introduced to the market through cross-border collaboration, which has proven to be very popular with customers.