Brand concept: Just Naturally Be Yourself
Design concept: Modern, Energetic, Interesting, Confident
Brand concept: Re-Consider Humorously
Design concept: Elegant, Playful, Contemporary, Textured
Brand concept: Less is More
Design concept: Simple, Craftsmanship, Delicate, Independent
Brand concept:Free Imagination
Design concept: Freedom, Imagination, Happiness, Truth
Brand concept:Don't be Serious
Design concept: Casual, Exploratory, Sustainable
Brand concept: Live lively
Design concept: Diversity, Comfort, Self, Curiosity
Brand concept: All about personality
Design concept: High Street, Mix And Match, Borderless, Casual