With “moment” as its creative inspiration, the JNBY 23AW collection integrates this Intangible Cultural Heritage of Suzhou embroidery for a brand-new take on this ancient aesthetic. Suzhou embroidery techniques capture the “moments” of beauty and art with needles and silk.

The Suzhou embroidery collection incorporates natural elements inspired by traditional Chinese paintings, such as flowers and butterflies. The butterflies come from a fan page of Begonia and Butterflies by Yun Zhu, a female official in the Qing Dynasty. The patterns of the collection are created with fine flat embroidery techniques that are found in traditional Suzhou embroidery. This approach fully reflects the exquisite control of light in Suzhou embroidery, making the colors richer and more natural. A variety of embroidery stitches bring the patterns to life, creating layers and the effect of ancient paintings and traditional Chinese ink paintings for a sense of revival. The exquisite, fine, elegant and clean style of Suzhou embroidery enhances the overall high-end and artistic sense of clothing and highlights Eastern aesthetics. A reinterpretation of Suzhou embroidery with modern design gives traditional Eastern aesthetics new fashion connotations, creating a more youthful, energetic and stylish look for traditional culture.

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JNBY Suzhou Embroidery Collection: Revival of Traditional Aesthetics with Contemporary Ingenuity

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