In May 2024, JIANGNANBUYI launched the first phase of its “From Snowy Plateau, Born of Nature” project, focusing on the restoration of black soil beach restoration across an area of 290 mu (approximately 19.3 hectares) in the Ruoergai area. Earlier in April of this year, the project team returned to the Heihe Ranch in Maixi Township, Ruoergai, to carry out ecological restoration efforts on 100 mu of grassland.

“Zhaqiong is our family name, and ‘Cang’ means home,” said Zhaqiong Barang, the founder of the Zhaqiongcang Ecological and Cultural Development Center, during the sharing session on April 28. He presented the current state of grassland and river conservation efforts, explaining that the seed-sowing initiative has built a bridge between traditional nomadic wisdom and modern ecological conservation. This collaboration allows many herdsmen to connect with professional organizations, enabling them to acquire knowledge about grassland restoration and pasture management for their daily practices.

Coexisting Harmony of Environmental Conservation and Industrial Advancement

“It is our undeniable responsibility to defend our grassland homeland,” Zhaqiong Barang called on all sectors of society to participate in ecological protection. Through the “Textile Possibility” project, JIANGNANBUYI is committed to building a collaborative industrial platform, bringing together industry stakeholders, revitalizing traditional craftsmanship in contemporary civilization, and fostering a sustainable relationship between ecological protection and industrial advancement.

Launched in 2022, the five-year “Textile Possibility” project is a collaboration between JIANGNANBUYI and the Rong Design Library. The project uses textiles as a medium for exploration, engaging in a deep deconstruction of traditional Chinese craftsmanship to promote both preservation and innovation. Notably, extensive research has been conducted on yak down, a natural fiber symbolic of China.

As a well-established Chinese brand, JIANGNANBUYI has long been committed to advancing fabric innovation and promoting sustainable development within the industry. In 2017, its premium women’s brand introduced yak down products, and in 2021, it launched its first yak down clothing collection. Currently, all brands under JIANGNANBUYI, including JNBY, LESS, CROQUIS, jnby by JNBY, and RE;RE;RE;LAB, have launched items featuring yak down.

Despite its significant market potential, the yak down industry still faces numerous challenges. In 2024, JIANGNANBUYI, alongside partners such as SHOKAY, launched the “Yak Down Industry Revitalization Project.” This effort includes the establishment of international sustainable standards for yak down, animal welfare protection training for herdsmen, pasture certification processes, participation in ecological restoration of grasslands, and innovative research and development of yak down materials. The project aims to connect diverse stakeholders in the value chain, from raw material collection to the consumer market, thereby promoting the advancement and growth of the entire domestic yak down industry.

In August 2024, the world’s first sustainable standard for yaks, known as the Group Standard of Farm Animal Welfare Requirements: Yak was officially released, marking a significant milestone in the industry’s development. This standard aims to promote the protection and healthy breeding of yaks, improve the quality and production of yak down, further support rural revitalization, and establish the foundation for Chinese yak down to enter the international market. It has been reported that since April this year, herdsmen training and pasture certification efforts have been implemented in stages, leading to a growing number of pastures adopting this crucial standard.

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Yak Down Traceability: An Eco-Friendly Journey Connecting Snowy Plateau Ecosystems with Chinese Fashion

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