The gathering art of the Miao people inspires the JNBY SS24 collection. Their aesthetics feature unbridled imagination and unrestrained creativity that are imbued in every ingenious detail. That trait gives rise to an exquisite and flawless artistic universe.

For this season, JNBY paints a picture of fashion from the perspective of a female “cultural explorer” and tells the vivid story of the customs and the cultural charm of the Miao people. Like a meditative artist at the junction of hustle and tranquility, the “cultural explorer” delicately transforms her silent observations of the Miao people’s aesthetics into blueprints for fashion design. It is not only a kind of visual transcription and imitation, but also a solo dance intertwined with sensory experience and creativity. It is a representation of aesthetic elements after internal interpretation.

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JNBY SS24 Collection Ushers in the Year of the Loong from the Perspective of an Eastern Cultural Explorer

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